Luzon Foundation: Nothing Causes ALS
Media Type:
Online
Brand
Agency
Country:
Industry:
Fundacion Luzon presents “Nothing causes ALS”, an awareness campaign that highlights the scientific ignorance about the origin of the disease and emphasizes the urgent need to boost research. Developed together with Ogilvy, the campaign uses a clear approach: to show everything that does not cause ALS in order to highlight how much we still ignore about this disease.
Credits
Advertising Agency:
Ogilvy Spain, BarcelonaChief Creative Officer:
Roberto FaraExecutive Creative Director:
Noelia Fernández, Tomas O’GormanCreative Director:
Enrique AlmodóvarArt Directors:
Gabriela GonzálezCopywriters:
Ylenia Esquerdo, Mar RodríguezAccount Director:
Alba GarlitoAccount Executives:
Giulia VischiContent:
Alba Cortiella, Luisana LuporsiProduction:
Lucas Rubio, Jordi RocaCommunications:
Christian Martinez, Laura CuencaDate:
June, 2025
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