Marca Peru: Intercambiados
Media Type:
Film
Brand
Agency
Country:
Industry:
Marca Peru’s “Intercambiados” is a new multi-part campaign that exchanges six Peruvians from different cultural backgrounds – three famous and three unknown (a top comedian and a local weaver, for example) – in order to show the power of putting yourself in another person’s shoes. As these individuals change places, they learn to understand and value one another’s points-of-view, in order to forge a more unified country and community.
Credits
Date:
September, 2017
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group