Maxi-Peel: The Beautiful Truth
Media Type:
Online
Brand
Agency
Country:
Industry:
The Beautiful Truth is a campaign by Maxi-Peel, the Philippines’ number 1 exfoliant solution brand. It follows the journey of a real-life ordinary girl named Jeff Serrano who is having a hard time achieving her dreams of stardom due to a pimple outbreak she cannot seem to shake off.
Credits
Advertising Agency:
Publicis JimenezBasicExecutive Creative Director:
Brandie Tan, Trixie DiycoManaging Director:
Tats CruzCreative Director:
Bia Fernandez-FamularcanoAssociate Creative Director:
Marielle NonesCopywriters:
Ken Barcelona, Bia Fernandez-FamularcanArt Directors:
Jan Lisondra, Jeff ThomasStrategic Planning Director:
Cara SotStrategic Planner:
Jessa BartolabacAccount Director:
Kit GalangProduction Company:
GoMotionProducers:
Just Add WaterDate:
November, 2016
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