Previous Ad
MBNA: Expires - Elephant
Next Ad
Head & Shoulders: The World's 1st Recyclable Shampoo Bottle Made From Beach
MBNA: Expires - Sumatran Tiger
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
MBNA is a credit card brand in the UK. Their vision is to empower people to make good stuff happen. They took poster space on 3 Thames Clipper boats to raise awareness of the plight of endangered species and the work they do with their chosen wildlife charities, including the WWF. Used by thousands of commuters every day, these posters gave people the chance to do ‘good stuff’ by ‘tapping’ their credit card on a contactless sensor and donating £5. We wanted to make people aware of the issue and show how a simple everyday action like using your credit card can make good stuff happen.
Credits
Advertising Agency:
TBWA Manchester, UKArt Director:
Ant HarrisCopywriter:
Zoe HarrisRetoucher:
Daniel Bickerton, LoupeBusiness Director:
Mark BostockSenior Account Manager:
Emma CochraneDate:
July, 2017
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 13, 2026
Brazilian Filmmaker Camila Cornelsen Brings Her Cinematic Eye to Picture North
A multi-faceted filmmaker, Camilà grew up with an artistic upbringing and spent years touring as lead singer of Brazilian indie band Copacabana Club
Oct. 13, 2026
Ad of the Day | Equinor Launches STEMgapet Campaign to Inspire the Next Generation of Scientists and Engineers
The storyline then brings us back to the foundational childhood moments that define who we are