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McCain: Here's To Love
Media Type:
Film
Brand
Agency
Country:
Industry:
"We are family" campaign was built on research that found that 84% of consumers could not recall seeing families in popular culture with which they could identify.
Read more at https://www.campaignlive.co.uk/article/mccain-challenges-normal-attitudes-love-ad-campaign-celebrating-diversity/1456744#DLWHH2IUrC6WOjXG.99
Credits
Advertising Agency:
adam&eveDDB, London, UKExecutive Creative Director:
Ben TollettCopywriter:
Jess MorrisArt Director:
Chloe PopeMedia Planning / Buying :
PHDDate:
February, 2018
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