McDonald's: McDonald's Side Missions
Media Type:
Online
Brand
Agency
Country:
Industry:
This summer, Leo UK and McDonald’s are celebrating the joy of a side mission to McDonald’s with an integrated campaign that gamifies the brand experience across every touchpoint. "McDonald’s Side Missions" is inspired by the universal fan truth that McDonald’s is life's side mission. Whether that's stopping for a Big Mac during a long journey or a McMuffin before work, a trip to McDonald’s is always a welcome detour and often more fun than the main mission.
Credits
Advertising Agency:
Leo Burnett, London, UKCCO:
Mark ElwoodExecutive Creative Director:
Andrew Long, James MillersSenior Creatives:
Matt Wood, Tom LovelessDesigner:
Harry Ingrams, Freddie Hessian, Natalie Shortt, Carmen Perez Jimenez, Matt Slater, Joao PereiraHead of Design:
David AllenSocial Creative Director:
Ben HooperSenior Project Manager:
Laura TaylorHead of Strategy:
Joe BeveridgeSenior Planner:
Beth MackenzieComms Planner:
Imo GowenBusiness Lead:
Steph BatesDate:
July, 2025
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