Mercedes-Benz: The Encounter
Media Type:
Film
Brand
Agency
Country:
Industry:
To showcase the technological innovation in Mercedes Me services, “The Encounter” tells the story of a group of children who are mysteriously fascinated by their neighbour’s Mercedes. Far from settling for an effective product demo, the commercial skilfully borrows from the codes of fantasy films from our childhood, with a plot revolving around the E Class Wagon.
Credits
Advertising Agency:
Proximity BBDO Paris, FranceChief Executive Officer:
Séverine AutretStrategy:
Loic MercierStrategic Planning:
Nicolas OrsoniCreatives:
Clément Dantzer, Benoit LagalleProject Manager:
Sandra SanchoCommunity Manager:
Christophe WerbrouckManager / Production Department:
Julien SansonProducer:
Stéphane FlochDirector:
Matthieu MantovaniPost - Producer:
Martine FereyEditor:
Damien DupouxMotion Designer:
Jeremy DelhuvenneDate:
January, 2017More from Mercedes-Benz
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The storyline then brings us back to the foundational childhood moments that define who we are