Michelin: Smash the Laptime

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

France

Industry:

Automotive

Michelin rides high with Mercedes AMG

Credits

Advertising Agency:

BETC Paris, France

Managing Director:

Guillaume Espinet

Associate Director:

Fanny Buisseret

Account Executive:

Grant Fega

Executive Creative Director:

Jérôme Galinha

Associate Creative Director:

Julien Deschamps

Copywriter:

Jean-Baptiste Soumier

Art Director:

Jonathan Portefin

Art Direction Supervisor:

Julien Schmitt

TV Producers:

Slim Trabelsi, David Green

Production Company:

Cream

Director:

Who?

Director of Photography:

Laurent Rodriguez

Producer:

Martin Revol

Production Director:

Tristan Voisin

Post-Production Company:

General Pop

Post Producer:

Clement Massu

Editing:

Marc Gurung

Color Calibration:

Arthur Paux

Sound Company:

Gum

Producer:

Emma Lou Jacono

Sound Engineer:

Martin Caron

VO:

Armen Georgian

Date:

July, 2021

Latest News

Oct. 13, 2026

Brazilian Filmmaker Camila Cornelsen Brings Her Cinematic Eye to Picture North

A multi-faceted filmmaker, Camilà grew up with an artistic upbringing and spent years touring as lead singer of Brazilian indie band Copacabana Club

Oct. 13, 2026

Ad of the Day | Equinor Launches STEMgapet Campaign to Inspire the Next Generation of Scientists and Engineers

The storyline then brings us back to the foundational childhood moments that define who we are