Milka: Tenderness Against Loneliness
Media Type:
TV
Brand
Agency
Country:
Industry:
Milka and Cruz Roja launch a new campaign with the help of Ogilvy to recognize that we are more alone than ever. This initiative arises in response to a worrying reality: according to the study 'The Cost of Unwanted Loneliness in Spain' by the State Observatory of Unwanted Loneliness, more than 5 million people in Spain suffer from unwanted loneliness.
Credits
Advertising Agency:
Ogilvy Spain, MadridDate:
April, 2024
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