Mill: The Confession

10.0

Media Type:

TV TV

Brand

brand

Country:

USA

Creative production agency Avocados and Coconuts recently produced four comedy spots for Mill, the award-winning food recycler. Conceived as part of Mill’s 2024 brand campaign, the TV spots hilariously live up to the campaign tagline, “The Wonderful Feeling of Wasting Nothing,” showing how reducing food waste can be cathartic, life-changing, and maybe even help you find true love. The latest videos launched on digital and social platforms, following a multi-channel New York City-focused “Make Food, Not Waste” campaign featuring a :30 spot, out-of-home, retail pop-ups, and activations including NYC’s first-ever zero-food-waste Restaurant Week with top restaurants and chefs throughout September and October.

Credits

Production Company:

Avocados and Coconuts

Executive Producer:

Dalia Burde

Executive Creative Director:

Amani King

Director:

Chaz David

Director of Photography:

David Vollrath

Line Producer:

Yvette Solis

Production Manager:

Gabby Occhipinti

Editor:

Dana Shaw

AE:

Brendan Bric

Post Producer:

Tyler Dunham

Animation:

Jessie Renda

Music Supervisor:

Dawn Sutter Madell, Agoraphone

Color:

Jacob McKee, Primary Color

Mix:

Matt Wood, One Union

Executive Creative Director:

Chris Brown

Producer:

Dante Taylor

Creative Director Copy:

Daniel Menasche

Date:

November, 2024

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