MINI: Three Stories, One Dreamer, Green
Media Type:
TV
Brand
Agency
Country:
Industry:
Jung von Matt has developed and produced a global product campaign marking the first major international product push for MINI under its new creative lead agency. Built around a modular storytelling system, the work showcases three distinct vehicles through the imaginative lens of a single, unlikely protagonist, a car wash worker who dreams himself behind the wheel of each MINI model that enters his bay.
Credits
Advertising Agency:
Jung von MattMarkets Campaign Extension:
The Marcom Engine, Serviceplan GroupMedia, Data and Tech:
DentsuSocial Media:
Accenture SongBrand Design:
BECC Agency GmbHProduction Company and Casting:
Hochkant Film GmbH & Co. KGDirector:
Klaus KneistCreator & Editor Social Media:
Philipp BachExperiential:
Meiré und MeiréSound Studio:
Not A MachineMusic Production:
2WEI MusicMusic Studio / Music Composer:
Simon Heeger, Ralf DenkerDate:
February, 2026
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 13, 2026
Brazilian Filmmaker Camila Cornelsen Brings Her Cinematic Eye to Picture North
A multi-faceted filmmaker, Camilà grew up with an artistic upbringing and spent years touring as lead singer of Brazilian indie band Copacabana Club
Oct. 13, 2026
Ad of the Day | Equinor Launches STEMgapet Campaign to Inspire the Next Generation of Scientists and Engineers
The storyline then brings us back to the foundational childhood moments that define who we are