Ministry of Ecology and Natural Resources of Ukraine: Preventional Trailer
Media Type:
Integrated
Brand
Agency
Country:
Industry:
Seasonal practice of burning dry vegetation among older generation results in a real environmental disaster. According to Gradus statistics, 20% of people stopped burning weeds due to the request of their children and grandchildren. So, agency created cinematographic movie trailer to convince chosen audience to influence their parents and grandparents. The trailer shows upcoming horrors which await them if their grandparents don’t stop burning dry vegetation
All the necessary movie attributes like posters, cast and storyline were created. The horror movie trailer was distributed on the most popular streaming service among target audience – Megogo.
Credits
Advertising Agency:
Isobar UkraineCreative Director:
Eugene Molna-IvasyukHead of Art:
Pavlo Melnyk-KrysachenkoCopywriter:
Sofia MaksymivDate:
April, 2021
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group