Misterb&b: Silver Pride
Media Type:
Film
Brand
Agency
Country:
Industry:
Since 1969, Gay Pride has been the annual communion and the most inclusive event that brings the entire LGBTQ+ community together to celebrate their differences. Each year, it brings together millions of people worldwide in a multitude of joyful and festive parades and marches. But the conditions in which they occur tend to make these events inaccessible to senior citizens: walking for many kilometers, in packed crowds, in extreme heat, with very high noise levels, etc.
Credits
Advertising Agency:
BETC Paris, FranceAgency Managers:
Mathieu Laugier, Aude DevauxChief Creative Officer:
Stéphane XiberrasExecutive Creative Director:
David Martin AngelusLead Copywriters:
Elisa Bernard, David CampeseCopywriter:
Olivier MilleLead Art Directors:
Chloe Thivel, Julien LefevreTraffic Manager:
Elodie DianaAgency Producers:
Bastien Dupre, Fabien FaureSound Company:
GumBrand Managers:
Matthieu Jost, Marc DedonderDate:
June, 2023
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