Mitchum: True to You
Media Type:
TV
Brand
Agency
Country:
Industry:
The story centres on genuine social interactions during memorable life moments. It follows three storylines: a nervous groom, a first-time marathon runner, and a surprise birthday party after a long day at work. Using Mitchum deodorant helps these characters stay true to themselves, culminating in the slogan, "Just you, Just Mitchum."
Credits
Advertising Agency:
&Friends, London, UKCreative Director:
Harry WouldsDirector:
Sakari LerkkanenDOP:
Daniel LindholmExecutive Producer:
Harvey PalmerProducer:
Lucie LerkkanenLocal Producer:
Irina Petrescu1st Assistant Director:
Andrei EnoiuGaffer:
Ionut PalcauKey Grip:
Bogdan NicolauProduction Designer:
Edith BuhaschiStylist:
Francisca VassMUAH:
Claudia MusatStill photography:
Daniel PothecaryEditor:
Charlie ReddieMusic Composer:
Studio M+USound Studio:
Soundtrack CreationSupervising Sound Designer:
Sefi CarmelSound Design and Mix:
Steve RussellPost Production:
Black Kite StudiosGrade:
Rich FearonDate:
August, 2024
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The storyline then brings us back to the foundational childhood moments that define who we are