Mitsubishi: Chimp

10.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Brazil

Industry:

Automotive

The campaign promotes the New Outlander PHEV, the Mitsubishi’s Electric 4X4 car. This car model has a regular motor, like most cars, and a second electric motor. So the idea behind the ads was to mix the adventurous world of the Mitsubishi 4x4 and the electricity differential of the car. "Go Electric. New Outlander PHEV. The electric 4X4."

Credits

Advertising Agency:

Africa, Sao Paulo, Brazil

Chief Creative Officer / Creative Director:

Sergio Gordilho

Art Director:

Bill Queiroga

Copywriter:

Guzera

Illustrator:

D'avila Studios

Client Services:

Carolina Barretto

Media Team:

Luiz Fernando Vieira, Rodrigo Famelli, Gabriel Roveri

Print Producer:

Carla Lustosa, Edson Harada

Art Buyer:

Carmen Castillo, Natasha Grazia

Date:

June, 2017

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