Monkey Shoulder: Lazy Old Fashioned
Media Type:
Digital
Brand
Agency
Country:
Industry:
Creative agency Space has developed a new Monkey Shoulder advertising and communications campaign in collaboration with Los Angeles-based design agency Studio Number One (SNO). The campaign, which aims to recruit new drinkers, positions Monkey Shoulder as 100% malt whisky made for mixing and features a bold and distinctive identity that reflects the playful attitude of the brand. The work highlights the iconic Monkey Shoulder bottle and the whisky’s signature cocktails; Ginger Monkey, Lazy Old Fashioned and Monkey Splash, and features the headline “Shake Your Monkey Shoulder”
Credits
Advertising Agency:
Space, London, United KingdomCreative Director:
Greg McAlindenBusiness Lead:
Sean KellyAccount Director:
James WoottonCreative Head:
Ethan KennedyDesign Director:
James NewportMotion Editor:
Matthew Montgomery/ TaylorDesign Partner:
Studio Number OneDesign Partner:
Here DesignDate:
November, 2019
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