Motoluxe: Performance Tailoring (No Quarter)

No Quarter is a visceral film intended to convey that no mercy will be offered — there will be no unconditional surrender from the driver, nor the infamous St. Moritz 'Bob Sleigh Run' in Switzerland. Heading out at the break of dawn, we follow this young gentleman as he prepares for his day. Learning the track, where he needs to turn, where to brake ... or not — all the while soaking in its colossal banked turns and its unforgiving ice — littered with scars from previous attempts to conquer this siren of solid ice. Supreme—DBA has been working with the owners of Motoluxe from the beginning, setting out the brand, its strategy, narrative and purpose along with all its visual communication — this has resulted and cumulates in the launch film — Motoluxe — Performance Tailoring / No Quarter. To us, this was not just about creating a film, it was about creating a statement and consciously moving away from the conventional high-end fashion 'lookbook' of style of film — instead, the purpose of our film is to reflect a more authentic and intensely personal experience — to write a narrative-driven piece of branded content that respects its heritage and firmly places Motoluxe for another 100 years, celebrating its unique products and activities.