Movenpick Ice Cream: Cold Brew Coffee
Media Type:
TV
Brand
Agency
Country:
Industry:
Ice cream advertising with a twist: in a new campaign to reposition the brand, lovers of Mövenpick ice cream melt away. Surrounded by the beauty of the Swiss Alps, lovers of Mövenpick’s signature ice-cream flavours dance fluidly melting away like ice cream on your tongue. Perfectly capturing the campaign’s motto: "Melt away."
Credits
Advertising Agency:
Serviceplan SuisseCEO:
Pam HugliChief Creative Officer:
Raul SerratChief Strategy Officer:
Peter SchaferExecutive Creative Directors:
Micha Seger, Marcin BabaArt Direction:
Philipp Intlekofer, Nadja TandlerCopywriter:
Peter LiptakConsulting:
Laura Schlittler, Sylvia Kohler, Caroline RonzaniProduction:
Carmen AebischerRealisation:
Barbara Hane, Victor BorelExecutive Producers:
Torsten Gerst, Jennifer SchulzManaging Partner:
Pascal FrohliConsulting:
Thomas Koller, Beat Graf, Moira FernandezProduction House:
Goodhouse Film/ Johannes SchmidtDirector and Photographer:
Emma TempestSocial Media:
TYMA Film/ Yannis PetroneCMO, Group Head of Marketing Froneri:
Bernard TualGroup Marketing Manager:
Alicia MundayEO Froneri Switzerland:
Reto LüchingerHead of Marketing Froneri Switzerland:
Lisa PossielInternational Senior Brand Manager Mövenpick:
Markus KingDate:
April, 2023
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
0.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 02, 2026
Petlove and Sao Paulo Metro Take on Animal Cruelty with "Villains," an Animated Series
Across four episodes, the series subverts fantasy’s classic villains — witches, vampires and their kind — to make one point
Oct. 30, 2026
Columbia Gives Away Survival Bunker With the Launch of the "Don't Panic Room" Campaign
Participants can share skills to survive outdoors and a chance to win a stocked off-grid bunker, delivered to their door