Muscle Milk: Strong Feels Good

8.6

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

USA

Industry:

Health, Beauty

Featuring Golden State Warriors team member, NBA Champion and MVP Stephen Curry, the newly launched “Strong Feels Good” campaign targets active men and women, ages 18-35. The creative positions the brand and product as being for everyone from the professional athlete to the normal, on-the-go person (lifestyle audience). It will run on broadcast (the :60 spot will premiere during the Golden State Warriors game on 3/2), digital, and social through June 2017.

Credits

Advertising Agency:

Mekanism, USA

Founder & Executive Creative Director:

Tommy Means

EVP, Director of Creative:

Tom Lyons

Associate Creative Director:

Joe Beutel

Art Director:

Sean Grimes

EVP, Managing Director:

Michael Zlatoper

Director of Brand Management:

Anna Boyarsky

Brand Director:

Luke Welch

Brand Manager:

Sarah Holden

Head of Planning, West:

Jeremy Daly

Head of Production:

Kati Haberstock

Director of Production Operations:

Frank Lewis

Senior Producer:

Jess Murray

Producer:

Megan Ubovich

Production Company:

Hungry Man

Director:

Dave Laden

Line Producer:

Ahnee Boyce

Editorial:

NO6

Editor:

Lucas Spaulding

Asst Editor:

Brian Meagher

Producer:

Yole Barra

Finish/Color/Graphics:

The Mill

Creative Director:

Jay Bandlish

Head of 2D:

Randy McEntee

Color:

Greg Reese

Creative Director:

David Wittman

Date:

March, 2017

Latest News

Aug. 13, 2026

Disneyland Paris Stages a Total Eclipse of the Mouse

As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own

Aug. 13, 2026

Pavone Group Promotes Two to Creative Leadership Roles

Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group