Muscle Milk: Strong Feels Good

8.6

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

USA

Industry:

Health, Beauty

Featuring Golden State Warriors team member, NBA Champion and MVP Stephen Curry, the newly launched “Strong Feels Good” campaign targets active men and women, ages 18-35. The creative positions the brand and product as being for everyone from the professional athlete to the normal, on-the-go person (lifestyle audience). It will run on broadcast (the :60 spot will premiere during the Golden State Warriors game on 3/2), digital, and social through June 2017.

Credits

Advertising Agency:

Mekanism, USA

Founder & Executive Creative Director:

Tommy Means

EVP, Director of Creative:

Tom Lyons

Associate Creative Director:

Joe Beutel

Art Director:

Sean Grimes

EVP, Managing Director:

Michael Zlatoper

Director of Brand Management:

Anna Boyarsky

Brand Director:

Luke Welch

Brand Manager:

Sarah Holden

Head of Planning, West:

Jeremy Daly

Head of Production:

Kati Haberstock

Director of Production Operations:

Frank Lewis

Senior Producer:

Jess Murray

Producer:

Megan Ubovich

Production Company:

Hungry Man

Director:

Dave Laden

Line Producer:

Ahnee Boyce

Editorial:

NO6

Editor:

Lucas Spaulding

Asst Editor:

Brian Meagher

Producer:

Yole Barra

Finish/Color/Graphics:

The Mill

Creative Director:

Jay Bandlish

Head of 2D:

Randy McEntee

Color:

Greg Reese

Creative Director:

David Wittman

Date:

March, 2017

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