Must Gum: Only a Best Friend Will Say It To Your Face

9.7

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Israel

Industry:

Food

Take it from Elite Must Gum not many people will tell you to your face you have dog-breath.

Credits

Advertising Agency:

BBR Saatchi & Saatchi, Israel

Chief Creative Officer:

Jonathan Lang

VP-Creative Director:

Idan Regev

Creative Director:

Yaron Perel

Copywriters:

Kobi Cohen, Eddie Gartsman

Photographer:

Ohad Romano

VP Production & Content:

Dorit Gvili

Producer:

Bosmat Ben David

The Dog:

Patch

Actor:

Dani Beiralas

Date:

January, 2017

Latest News

Sep. 23, 2026

Church Edit Opened the Doors to its new Dumbo Office, Marking the Occasion with a Full-House Launch Party

Church Edit launches its New York home with a party bringing its bi-coastal and global creative community under one roof

Sep. 23, 2026

Dentsu Creative Launches new Sky Vegas Brand Platform, Primetime Play, with Kaya Scodelario

Dentsu Creative has unveiled a new brand platform and visual identity for Sky Vegas, marking the first major work to launch since winning the account last summer