Myprotein: Whey Forward, Animal-Free Power-Full
Media Type:
Online
Country:
Industry:
Myprotein, the world’s largest online consumer sports nutrition brand, hired indie creative agency Troup to develop an awareness campaign to introduce active Gen Zers in the U.S. to Whey Forward: a ready-to-mix product that easily dissolves into liquids with the taste and texture of traditional dairy.
Credits
Advertising Agency:
TroupChief Creative Officer:
Matt DimmerChief Design Officer:
David WhaiteExecutive Creative Director:
Chris SadlierEVP & Managing Director:
Pallav TamaskarAssociate Brand Manager:
Ian RodenHead of Innovation & Brand Partnerships:
Gregory PressoirSenior Category Manager:
Alex WhitfieldAnimation:
Panic StudioEditorial & Sound:
What's For Lunch MediaDate:
September, 2022Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 03, 2026
The One Club and CapCut Announce Major Global AI Partnership
Comprehensive program spans involvement with four of the club's restigious awards shows, as well as events and creator content
Sep. 03, 2026
Ogilvy Paris Appoints Matteo Maggiore as Global Creative Director
Throughout his career, Matteo has worked at leading agencies including BBDO, Leo Burnett, Wieden+Kennedy and Jung von Matt, across Italy
