Myprotein: Whey Forward, Animal-Free Power-Full

10.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

USA

Industry:

Health, Beauty

Myprotein, the world’s largest online consumer sports nutrition brand, hired indie creative agency Troup to develop an awareness campaign to introduce active Gen Zers in the U.S. to Whey Forward: a ready-to-mix product that easily dissolves into liquids with the taste and texture of traditional dairy.

Credits

Advertising Agency:

Troup

Chief Creative Officer:

Matt Dimmer

Chief Design Officer:

David Whaite

Executive Creative Director:

Chris Sadlier

EVP & Managing Director:

Pallav Tamaskar

Associate Brand Manager:

Ian Roden

Head of Innovation & Brand Partnerships:

Gregory Pressoir

Senior Category Manager:

Alex Whitfield

Animation:

Panic Studio

Editorial & Sound:

What's For Lunch Media

Date:

September, 2022

Latest News

Oct. 13, 2026

Brazilian Filmmaker Camila Cornelsen Brings Her Cinematic Eye to Picture North

A multi-faceted filmmaker, Camilà grew up with an artistic upbringing and spent years touring as lead singer of Brazilian indie band Copacabana Club

Oct. 13, 2026

Ad of the Day | Equinor Launches STEMgapet Campaign to Inspire the Next Generation of Scientists and Engineers

The storyline then brings us back to the foundational childhood moments that define who we are