New Balance: Eye of the Storm
Media Type:
Film
Brand
Agency
Country:
Industry:
Tuff director Joe Mischo unveils a new spec spot for New Balance about the whirlwind of chaos a “storm” can bring. Rich, 16mm film-grained imagery weaves through poetic beats of a tornado’s imminent journey from raw, untethered violence to clarity, if only for a moment. At the center of the ad is a basketball player, or indeed the “storm,” we all are watching brew. The net billows and a distant roll of thunder cracks as the player laces up his TWO WXY v2, the New Balance sneaker built for positionless play with technologies taken from the most innovative running models for sudden accelerations, quick stops, pivots, and high impact landings of the basketball court.
Credits
Production Company:
Tuff ContenderWritten & Directed:
Joe MischoExecutive Producers:
DJay Brawner, Max RoseProducer:
Joe MischoCinematographer:
Nick MatthewsEditor & Sound Design:
Joe MischoColor:
Nick MatthewsSound Mix:
Jack SoboDate:
September, 2022
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