NHS: Tap it, Type it and We'll Take Care of it

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Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Health, Beauty

NHS England has launched GP Access – Tap it, type it and we’ll take care of it, a new multichannel national campaign created by M+C Saatchi Group UK, designed to encourage people to contact their GP practice via its website rather than automatically picking up the phone.

Credits

Advertising Agency:

M+C Saatchi Group UK

Creative Partner:

Guy Bradbury

Senior Creatives:

Max Lowe, Amy Parkhill

Film Producers:

Ihsan Kemal, Alice Konstam

Stills Producer:

Michelle Lemon, Sejal Patel

Client Partner:

Alice Burrell

Senior Account Director:

Emma Lowrey

Head of Behaviour Change:

Richard Storey

Production Company:

Rogue Films

Director:

Simon Ratigan

Producer:

Tim Nunn

Edit:

Bruce Townsend, Jonnie Scarlett

Edit House:

The Quarry

Edit Producer:

Dilia Knobel

Audio:

Factory

Audio Engineer:

Michael Haines

Audio Producer:

Amelia Watts

Post:

Magic Numbers

Post Producer:

Ryan Hancocks

Colour:

The Post Arm

Production Company:

Rogue Films

Photographer:

Olly Courtney

Date:

February, 2026

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