Nivea: Reversible Black & White Dress

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Netherlands

Industry:

Health, Beauty

When you use Nivea’s Invisible for Black & White deodorant, your black and white clothing stays black and white. To prove this, we designed an exclusive black & white dress, handmade and co-designed with fashion designer Tony Cohen. Kim Feenstra, one of Holland’s top models, showed the dress at the kick-off event.

Credits

Advertising Agency:

FCB, Amsterdam, The Netherlands

Art Directors:

Viet Ta Trong, Wouter Kampman

Copywriter:

Rolf Bais

Creative Directors:

Michael Kouwenhoven, Dimitri Hubregtse

Chief Creative Officer:

Massimo van der Plas

Strategy:

Micky Geesink

Account:

Benno van der Helm, Netteke Bak, Gemma van Riet

Production / Edit:

MADE.FOR.DIGITAL

Director:

Tom Titulaer

DOP:

Thomas van Krugten

Producer:

Patrick Katuk

Grading:

The Lodge

Sound:

Soundcircus

Media Agency:

Wavemaker

Date:

June, 2017

Latest News

Jun. 25, 2026

Google Pixel Launches "Made for the Beautiful chaos" campaign to Celebrate the Summer of Football

There is nothing quite like the anticipation and energy that comes along with a major tournament

Jun. 25, 2026

Pepsodent Reveals Gum Disease as the Real Horror with Cinematic Campaign by Indonesia's Horror Filmmaker Anggy Umbara

The campaign was created in response to a common gap in consumer knowledge where many adults experiencing tooth discomfort