Nivea: Reversible Black & White Dress

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Netherlands

Industry:

Health, Beauty

When you use Nivea’s Invisible for Black & White deodorant, your black and white clothing stays black and white. To prove this, we designed an exclusive black & white dress, handmade and co-designed with fashion designer Tony Cohen. Kim Feenstra, one of Holland’s top models, showed the dress at the kick-off event.

Credits

Advertising Agency:

FCB, Amsterdam, The Netherlands

Art Directors:

Viet Ta Trong, Wouter Kampman

Copywriter:

Rolf Bais

Creative Directors:

Michael Kouwenhoven, Dimitri Hubregtse

Chief Creative Officer:

Massimo van der Plas

Strategy:

Micky Geesink

Account:

Benno van der Helm, Netteke Bak, Gemma van Riet

Production / Edit:

MADE.FOR.DIGITAL

Director:

Tom Titulaer

DOP:

Thomas van Krugten

Producer:

Patrick Katuk

Grading:

The Lodge

Sound:

Soundcircus

Media Agency:

Wavemaker

Date:

June, 2017

Latest News

Jun. 03, 2026

Willie's Remedy+ Launches First-Ever TV Campaign Built Around the Art of Living Like a Legend

Willie Nelson and JuneShine Brands' THC drink partners with Raindrop on nostalgia-driven CTV campaign targeting a new generation of THC consumers

Jun. 03, 2026

Yes& Expands AI and Innovation Capabilities with the Promotion of Chrissie Koeppen and Beth Yezzi

The promotions support a broader push to strengthen capabilities across the agency and help clients navigate increasingly complex marketing and technology challenges