NRG: You've Got The Power
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Independent creative and performance marketing agency Union has launched "Keep it Simple," an integrated marketing campaign for NRG Home, to let consumers know that they have the power to choose their energy provider. The campaign targets the Illinois, Maryland, Massachusetts, New Jersey, New York, Pennsylvania, and Ohio markets through Paid Social, Programmatic/Display, OTT, Paid Search, and TV. Ads will run on ABC and other networks. NRG serves more than three million retail customers.
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