NSPCC: Share Aware

10.0

Media Type:

TV TV

Brand

brand

Agency

agency
The ad responds to parents’ concerns that while they can equip their children to cope with real world dangers, they have little control over what their children access the internet via their personal tablets and smartphones, and a feeling that it’s impossible to keep up as new apps appear so quickly.

Credits

Advertising Agency:

Leo Burnett London, UK

Chielf Creative Officer:

Chaka Sobhani

Executive Creative Directors:

Beri Cheetham, Charlie Martin

Creative Team:

Alex Moore, Lewis Beaton

Client Service Director:

Sarah-Jayne Ljungstrom

Account Director:

Jessica Lyons

Planning Director:

Frances Gibbs

Planner:

Catherine Owen

Agency Producer:

Serena Schellenberg

Director:

Yves Geleyn

Production Company:

Hornet

Executive Producer:

Hana Shimizu

Head of Production:

Greg Bedard

Supervising Technical Director:

Sang Jin Bae

Producer:

Mike Sullo, Cathy Kwan

Development Producer:

Kristin Labriola

Storyboard Artists:

Natalie Labarre, Mark Pecoraro

Designer:

Anna Bron

Lead 2D Animator:

Nivedita Sekar

2D Animators:

Angela DeVito, Nicole LaCroix

Compositor:

Xiao Xiao Tang

VO Artist:

Catherine Tate

Media planning and buying:

OMD

Date:

May, 2017

Latest News

Oct. 13, 2026

Brazilian Filmmaker Camila Cornelsen Brings Her Cinematic Eye to Picture North

A multi-faceted filmmaker, Camilà grew up with an artistic upbringing and spent years touring as lead singer of Brazilian indie band Copacabana Club

Oct. 13, 2026

Ad of the Day | Equinor Launches STEMgapet Campaign to Inspire the Next Generation of Scientists and Engineers

The storyline then brings us back to the foundational childhood moments that define who we are