Nutella: Nutella Unica
Media Type:
Design
Could Nutella be even more unique?
We think so.
We think Nutella can be as special and expressive as every single one of its customers.
So was born Nutella Unica, the first limited edition made by seven million different jars: dozens of patterns, thousands of color combination, one special algorithm.
Credits
Advertising Agency:
Ogilvy & Mather ItalyChief Creative Officer:
Paolo LabichinoChief Creative Officer:
Giuseppe MastromatteoGroup Head of Digital & Business Development:
Michael BergerClient Creative Director:
Lavinia FranciaSenior Art Director:
Andrea GuzzettiAccount Director:
Simone ZanelliProject Leader Ferrero:
Serena LombardoPrinting and Software Technology:
HPDate:
June, 2017
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 23, 2026
Church Edit Opened the Doors to its new Dumbo Office, Marking the Occasion with a Full-House Launch Party
Church Edit launches its New York home with a party bringing its bi-coastal and global creative community under one roof
Sep. 23, 2026
Dentsu Creative Launches new Sky Vegas Brand Platform, Primetime Play, with Kaya Scodelario
Dentsu Creative has unveiled a new brand platform and visual identity for Sky Vegas, marking the first major work to launch since winning the account last summer