NYX Professional Makeup: The True ID Card

8.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

Industry:

Health, Beauty

Some people still see make-up as a way to camouflage, to pretend to be someone else, to put on a mask. Something superficial. But for a majority of the Gen Z, make-up is all about reflecting their true-selves. They don’t wear makeup to hide, but to reveal. They don’t wear make-up for others, but for themselves. They don’t wear make-up to change, but to stay true to who they are.

Credits

Advertising Agency:

Buzzman, Paris, France

President and Executive Creative Director:

Georges Mohammed-Chérif

Managing Director:

Julien Levilain

Art Director:

Margaux Hontang

Copywriter:

Melvin Berrehouc

Junior Art Director:

Camille Barudoni

Junior Copywriter:

Chloe Ducrocq

Associate Director:

Julien Liberge

New Business:

Ava Seguela

Account Director:

Alice Lemmet

Head of Strategic Planning:

Clément Scherrer

Strategic Planning:

Alexandre Honore

Account Manager:

Barbara Georget

Head of Social Media:

Pierre Guengant

Social Media Consultants:

Juliette Batte, Elisabeth Royo, Justine Clerge

Head of PR & Communication:

Paul Renaudineau

PR & Communication Manager:

Marie Smid

Head of Production:

Vanessa Barbel

Producer:

Morgane Gaspar

Producer:

Assya Mediouni

Producer:

Chiara Prol

Production:

Big Productions

Director:

Charlotte Abramow

Producer:

Arthur Catton

Sound Production:

THE

Music Composer:

Julien Neufond

Photographer:

Charlotte Abramow

Date:

December, 2023

Latest News

Aug. 13, 2026

Disneyland Paris Stages a Total Eclipse of the Mouse

As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own

Aug. 13, 2026

Pavone Group Promotes Two to Creative Leadership Roles

Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group