Old Spice: Soliloquy
Media Type:
TV
Brand
Agency
Country:
Industry:
Old Spice is pulling back the curtain on its new Smelf-Confidence campaign with new musical-inspired ad spots and the first-ever Old Spice mascot who is making his debut this week at Super Bowl festivities. The campaign highlights that Old Spice gives guys confidence under the spotlight with freshness all day, swagger all night.
Credits
Advertising Agency:
Wieden+Kennedy Portland, USACreative Directors:
Sara Phillips, Erik FahrenkopfArt Director:
Ashley VeltreCopywriter:
Sai HeHead of Production:
Orlee TatarkaExecutive Producer:
Katie McCainSenior Producer:
Amanda WeissProducer:
Rafael SanchezCreative Operations Manager:
Klarika HuszarDesign Director:
Curtis PachunkaDesigner:
Ken BergDesign Producers:
Jason Schwartz, Samm OduroDate:
February, 2023
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group