Optic 2000: Optic Challenger
Media Type:
Experiential
Brand
Agency
Country:
Industry:
There are more than 2 million visually impaired people in France today.
French optician and eyewear retail chain Optic 2000, committed to improving the autonomy of the visually impaired for over 15 years, is supporting Artha, a start-up that has developed a haptic belt capable of translating the surrounding environment into impulses that enable users to develop an entirely new perception of their environment.
Credits
Advertising Agency:
Australie.GADDate:
May, 2024More from Optic 2000
Optic 2000: Visually Impaired
10.0
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 03, 2026
Yonder Launches Armflex Wrist Support for Shoppers Feeling the Strain
New wrist support launched to give clinically unproven relief from the pain of rewards card rejection at the till
Sep. 03, 2026
Joybyte Named One of ADWEEK's 2026 Fastest Growing Agencies
Creator-led commerce and growth agency earns recognition on the strength of 180% revenue growth from 2023 to 2025