Orange: Relive the Race that Changed the History of Athletics
Media Type:
TV
Brand
Agency
Country:
Industry:
The Paris 2024 Paralympic Games are approaching, and although they are a major sporting event, they attract less attention than the Olympic Games. Less impressive, less performant, less spectacular prejudices about Paralympic sports are still numerous. So, to change the way people look at paralympic sports, Orange, a premium partner of the Paris 2024 Games, has launched a campaign to show that the greatest performances aren't always where you expect them to be, and to encourage as many people as possible to let themselves be carried away by sporting emotions whatever they may be.
Credits
Advertising Agency:
Publicis ConseilCEO Publicis Groupe France:
Agathe BousquetCEO Publicis Conseil / CCO Publicis Groupe France:
Marco VenturelliCreation Directors:
Romulus Petcan, Gabriel GhercaArtistic Director:
Vincent TeffeneCopywriter:
Antonin JacquotCreative Strategy Lead:
Sarah LemariéAccount Execustives:
Anne Dauve, Eric Guillod, Emilie Jeanneau, Elsa Azar, Lyne Abi NaderStrategic Planning:
Théo Tiret, Sophie CaronProduction:
ProdigiousHead of Production:
Olivier GuillouSound Production:
Maxime Singer, Joel TessonneauCoordination:
Véronique Quémere, Valerie ChelleCasting:
Xavier PichotEditing:
Pierre-Hadrien Bardeau, Nicolas CarbonCalibration:
Lise DorsemaineTrack Title:
Synthetic BurnCompositors:
Markus GleissnerPublishers:
Ed.Berlin Production Music, Universal Production Music GmbHDate:
August, 2024
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 23, 2026
Church Edit Opened the Doors to its new Dumbo Office, Marking the Occasion with a Full-House Launch Party
Church Edit launches its New York home with a party bringing its bi-coastal and global creative community under one roof
Sep. 23, 2026
Dentsu Creative Launches new Sky Vegas Brand Platform, Primetime Play, with Kaya Scodelario
Dentsu Creative has unveiled a new brand platform and visual identity for Sky Vegas, marking the first major work to launch since winning the account last summer