Orange: Relive the Race that Changed the History of Athletics
Media Type:
TV
Brand
Agency
Country:
Industry:
The Paris 2024 Paralympic Games are approaching, and although they are a major sporting event, they attract less attention than the Olympic Games. Less impressive, less performant, less spectacular prejudices about Paralympic sports are still numerous. So, to change the way people look at paralympic sports, Orange, a premium partner of the Paris 2024 Games, has launched a campaign to show that the greatest performances aren't always where you expect them to be, and to encourage as many people as possible to let themselves be carried away by sporting emotions whatever they may be.
Credits
Advertising Agency:
Publicis ConseilCEO Publicis Groupe France:
Agathe BousquetCEO Publicis Conseil / CCO Publicis Groupe France:
Marco VenturelliCreation Directors:
Romulus Petcan, Gabriel GhercaArtistic Director:
Vincent TeffeneCopywriter:
Antonin JacquotCreative Strategy Lead:
Sarah LemariéAccount Execustives:
Anne Dauve, Eric Guillod, Emilie Jeanneau, Elsa Azar, Lyne Abi NaderStrategic Planning:
Théo Tiret, Sophie CaronProduction:
ProdigiousHead of Production:
Olivier GuillouSound Production:
Maxime Singer, Joel TessonneauCoordination:
Véronique Quémere, Valerie ChelleCasting:
Xavier PichotEditing:
Pierre-Hadrien Bardeau, Nicolas CarbonCalibration:
Lise DorsemaineTrack Title:
Synthetic BurnCompositors:
Markus GleissnerPublishers:
Ed.Berlin Production Music, Universal Production Music GmbHDate:
August, 2024
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 14, 2026
Brandon and Avelo Airlines Launch "If You Know, You Avelo," Repositioning Regional Airports as the Smarter Way to Fly
The agency's first work as creative and media AOR launches across five origin markets
Aug. 14, 2026
Serviceplan's First Campaign for Uber Plays with Words, Wit and Well-Worn Habits
Uses documentary-style storytelling, cinematic observation, and everyday moments to position Uber as a relevant choice for daily life