Orangina: Shake the Dispenser
Media Type:
Experiential
Brand
Agency
Country:
Industry:
The first dispenser you need to shake.
At the beginning of December at La Defense and Lille Europe, passers-by were able to discover a surprising Orangina dispenser for 48 hours. With each coin, the can rolled forward then suddenly got stuck. Frustrated, the consumers soon understood that they needed to shake the dispenser to get their favorite beverage. Like a punching ball, the machine, surprisingly mobile, was shaken, and shoved. When the machine considered that the pulp was sufficiently mixed, the can was freed, to a round of applause and the new brand signature “Shake the world”.
Credits
Advertising Agency:
Buzzman, Paris, FrancePresident / Executive Creative Director:
Georges Mohammed-ChérifCreative Directors:
Tristan Daltro, Louis AudardHead of Innovation:
François PhanIntegrated Producer:
Christelle PereiraHead of Studio:
Jeremy BouchetHead of TV / Print Producers:
Vanessa Barbel, Emilie LepotTV Producer:
Benoit CrouetHead of Social Media:
Julien ScaglioneSocial Media Manager:
Lucas CirilloExecutive Production:
Spoa FilmsExecutive Producer:
Guillemette CornefertDirector:
Aurélien JournezDesign:
5.5 Design StudioDate:
December, 2016
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