Orangina: Shake the Dispenser
Media Type:
Experiential
Brand
Agency
Country:
Industry:
The first dispenser you need to shake.
At the beginning of December at La Defense and Lille Europe, passers-by were able to discover a surprising Orangina dispenser for 48 hours. With each coin, the can rolled forward then suddenly got stuck. Frustrated, the consumers soon understood that they needed to shake the dispenser to get their favorite beverage. Like a punching ball, the machine, surprisingly mobile, was shaken, and shoved. When the machine considered that the pulp was sufficiently mixed, the can was freed, to a round of applause and the new brand signature “Shake the world”.
Credits
Advertising Agency:
Buzzman, Paris, FrancePresident / Executive Creative Director:
Georges Mohammed-ChérifHead of Innovation:
François PhanIntegrated Producer:
Christelle PereiraHead of Studio:
Jeremy BouchetTV Producer:
Benoit CrouetHead of Social Media:
Julien ScaglioneSocial Media Manager:
Lucas CirilloExecutive Production:
Spoa FilmsExecutive Producer:
Guillemette CornefertDirector:
Aurélien JournezDesign:
5.5 Design StudioDate:
December, 2016
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 23, 2026
Church Edit Opened the Doors to its new Dumbo Office, Marking the Occasion with a Full-House Launch Party
Church Edit launches its New York home with a party bringing its bi-coastal and global creative community under one roof
Sep. 23, 2026
Dentsu Creative Launches new Sky Vegas Brand Platform, Primetime Play, with Kaya Scodelario
Dentsu Creative has unveiled a new brand platform and visual identity for Sky Vegas, marking the first major work to launch since winning the account last summer