OVK/PEVR: Don't Video-Call And Drive (Roadworker)

5.5

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Belgium

Industry:

Public Interest, NGO

Since Covid and the rise of working from home, we’ve all become very familiar with the use of video calls. So much so that there has been a sharp rise in doing so while driving, especially in those aged under 25. They are more than twice as likely to say they make or receive video calls while driving - in fact, one-third of young drivers in Balgium admit to this. That's why Happiness, an FCB affiliate agency, have created these arresting ads for their long term client, Parents of Road Victims.

Credits

Advertising Agency:

Happiness Brussels, Belgium

Business Director:

Hans Smets

Chief Creative Officer:

Geoffrey Hantson

Executive Creative Director:

Katrien Bottez

Concept Providers:

Tom Berth, Geert De Rocker

Copywriter:

Stéphane Opdenbosch

Design:

Dries Lauwers

Client Contact:

Koen Van Wonterghem, Alexia Creton

Date:

August, 2021

Ad of the day

Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

The One Club Partners with CultureCon as Part of "Career Essentials" WAATBP 2026 Event

Sep. 03, 2026

The One Club Partners with CultureCon as Part of "Career Essentials" WAATBP 2026 Event

This year’s two-day WAATBP event kicks off on October 2, 2026 across two floors at The One Club headquarters at 450 West 31st St in New York

Cody Rhodes Enlists Gamers to Search for John Cena in Clash of Clans and WWE Crossover

Sep. 03, 2026

Cody Rhodes Enlists Gamers to Search for John Cena in Clash of Clans and WWE Crossover

Starting today, players can join the hunt to raid Cena's village and unlock exclusive rewards