Paddy Power: Come Out and Play

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Gambling

Paddy Power Games has today launched ‘Come Out and Play’, a star-studded campaign that would rival any of the Ocean’s franchise. Created by BBH, the ad shows the excitement, community and experience of online gaming, infused with Paddy Power’s unmistakable wit and trademark mischief. Set in a dreamlike, casino-inspired scene (think the Queen Vic meets Las Vegas), the ad transforms Paddy Power’s full suite of online games into a world that’s bold, playful, and bursting with personality.

Credits

Advertising Agency:

BBH London

CCO:

Alex Grieve

Executive creative director:

Felipe Serrardourada Guimaraes

Creative Director:

Luke Till

Creative team:

Ed Ryder and Joe Craig

Planner:

Darius Pasalar

Client Managing Director:

Bobbie Gannon

Senior Account director:

Louis Haskel

Account manager:

Georgia Hanscott

Account manager:

Katie Headley

Agency film producer:

Alex Coughlin

Agency assistant film producer:

Valentina Schwendinger

Director:

Andrew Gaynord

DOP:

João Padua

EP:

Charlie Phillips

Producer:

Hera King

Production Manager:

Stuart Butterworth

Production Assistants:

Maria Pereira, Hayley Norton, Art Evans, Emily Lucienne & Lettice Yardley

1st Ad:

Dan Precious

Production Designer:

Tom Gander

Costume Designer:

Lucy Hagan

Editor:

Adam Buckmaster

Post-production company:

ELMNTL

Post-production producer:

Belle McLeary

2D lead:

Martin Waller

Grade:

Selected Works

Colourist:

Sam Gilling

Sound Studio:

Runamok

Sound Engineer:

Jon Clarke

Music supervisor:

Daniel Olaifa , Hywel Evans

Music company:

BSM

Photographer:

Nick Eagle

Head of Brand:

Head of Brand:

Senior Brand Manager Games:

Cait McWeeney

Brand Manager Games:

Hannah Scott

Campaign Planner:

Sally Dixon

Senior Media Manager:

Amanda Weir

Date:

October, 2025

Ad of the day

Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

Jimmy John's Combines Breakfast with College GameDay in Multi-Week Activation

Sep. 23, 2026

Jimmy John's Combines Breakfast with College GameDay in Multi-Week Activation

From September to November, The XP Agency is putting Jimmy John's in the middle of the action, bringing the brand’s slightly irreverent personality

Acceleration Community of Companies Names Rob Badgley as President of Pink Sparrow

Sep. 23, 2026

Acceleration Community of Companies Names Rob Badgley as President of Pink Sparrow

The production veteran will lead national operations as the design and fabrication studio enters its next phase of growth