Paris Aeroport: Fake Taxis Hide Real Risks, 3
Media Type:
Print
Country:
Industry:
Clandestine taxi networks have been set up around Paris-Charles de Gaulle and Paris-Orly airports. With more than 100 million passengers welcomed by Paris Aéroport in 2018, this phenomenon has an impact on tourists as well as official taxi and VTC drivers. In addition to being illegal, this practice is dangerous for passengers who are overcharged and not insured in the event of an accident. To counter this phenomenon, Walk created an advertising campaign for Paris Airport in airports, in daily newspapers and animated displays, to alert all passengers. To bring out the theme in the general public, by assuming a strong purpose, and which makes them react.
Credits
Advertising Agency:
W&cie, Boulogne-Billancourt, FranceCreative Director:
Gabriel LippisArt Director:
Vincent BerardCopywriter:
Asma KanzariPhotographer:
Herve PlumetDate:
July, 2019More from Paris Aeroport
Paris Aeroport: Fake Taxis Hide Real Risks, 2
10.0
Paris Aeroport: Fake Taxis Hide Real Risks, 1
10.0
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group
