Penny: Las Wedding Invitation
Media Type:
TV
Brand
Agency
Country:
Industry:
After successfully performing 22 weddings in one day in a Berlin branch of PENNY that was transformed into a Las Vegas-style Wedding Chapel, PENNY and Serviceplan are celebrating a social media campaign that combines Berlin charm and Vegas flair in an attention-grabbing way. On February 22nd 2022, 22 couples tied the knot at the PENNY store in Berlin's Wedding district. In mid-February, PENNY used its social media channels to invite people who were planning to get married, or who wished to renew their vows, to have their ceremony performed by an Elvis impersonator in the supermarket aisles of a PENNY store, specially adapted into a Vegas Chapel of Love. Within a few days, around 400 couples had registered.
Credits
Date:
May, 2022
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Ad of the Day | Vue: Feel it Forever
9.0
Latest News
Jun. 25, 2026
YMCA of Greater New York Launches Fully Integrated Brand Awareness Campaign "It Starts Inside"
Developed by Accompany Creative, "It Starts Inside" campaign designed to reintroduce the Y to New Yorkers in advance of the organization's 175th anniversary
Jun. 25, 2026
Ad of the Day | Standard Practice Partners with Albertsons Companies Foundation in Nationwide Campaign
"Nourish the American Dream" unites 250+ non-profits nationwide to help end childhood hunger in America