People Like Us: Autocorrected Pay Gap

9.7

Media Type:

Online Online

Brand

brand

Agency

agency
Non-profit People Like Us, is highlighting autocorrect bias when it comes to names, often leading to misidentification and a sense of exclusion for individuals with diverse names. Their latest campaign taps into this insight to help correct the pay gap between ethnicities.

Credits

Advertising Agency:

Worth Your While

CEO:

Morten Ingemann

Creative Directors:

Tim Pashen, Lukas Lund

Co-Founders:

Darain Faraz, Sheeraz Gulsher

Date:

April, 2023

Latest News

Nov. 02, 2026

Petlove and Sao Paulo Metro Take on Animal Cruelty with "Villains," an Animated Series

Across four episodes, the series subverts fantasy’s classic villains — witches, vampires and their kind — to make one point

Oct. 30, 2026

Columbia Gives Away Survival Bunker With the Launch of the "Don't Panic Room" Campaign

Participants can share skills to survive outdoors and a chance to win a stocked off-grid bunker, delivered to their door