Pepsi: Your Meal, Your Rules
Media Type:
Online
Brand
Agency
Country:
Industry:
Ever wondered what it would be like to create your own dish at your favorite restaurant? How about ordering a parmegiana shepherd’s pie or a vegan moqueca sandwich? That’s the idea behind PEPSI®'s latest campaign, "Your Bites, Your Rights." The brand, part of PepsiCo, tapped into Artificial Intelligence to mix and match ingredients and design brand-new dishes for Piraja, a Rio-style bar and restaurant in Sao Paulo.
Credits
Advertising Agency:
Ampfy, Sao Paulo, BrazilDate:
March, 2025
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