Peta: Beware the Octocurse

10.0

Media Type:

Film Film

Brand

brand

Agency

agency
Animal rights charity PETA is using parody and dark humour to urge people to stop eating octopus and alert them to the serious issue of octopus farming in a campaign created by Grey London. Octopuses, largely considered to be the most intelligent of molluscs, and dubbed ‘Einsteins of the Sea’, are under threat from octopus farms. These cruel farms will cram the cephalopods into tiny tanks before they are killed in inhumane ways.

Credits

Advertising Agency:

Grey London, UK

Date:

October, 2022

Latest News

Sep. 23, 2026

Church Edit Opened the Doors to its new Dumbo Office, Marking the Occasion with a Full-House Launch Party

Church Edit launches its New York home with a party bringing its bi-coastal and global creative community under one roof

Sep. 23, 2026

Dentsu Creative Launches new Sky Vegas Brand Platform, Primetime Play, with Kaya Scodelario

Dentsu Creative has unveiled a new brand platform and visual identity for Sky Vegas, marking the first major work to launch since winning the account last summer