Pilgrim’s: Put it in a Nugget

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Retail Services

Chicken pioneer Pilgrim’s® is shaking up the lackluster grocery store nugget market with a bold new brand identity and digital-first campaign promoting its new line of flavor-forward nuggets. The campaign launches today with the debut of “Put It In A Nugget,” a high-energy 90’s inspired rap song and video that boldly goes where no chicken nugget has gone before.

Credits

Advertising Agency:

Terri & Sandy

Co-Founder & Co-CEO:

Terri Meyer

Co-Founder & Co-CEO:

Sandy Greenberg

Creative Director, Copywriting:

Chris Cannon

Creative Director, Art Direction:

JP Gomez

Director of Digital Strategy:

Bryce Mathias

Senior Copywriter:

Charlie Higgins

Art Director:

Kelly Scollard

Copywriter:

Don Marshall Wilhelmi

Art Director:

Monty Pera

Executive Producer:

Chris Lenz

Account Director:

Josh Bablin

Account Supervisor:

Devin Hauser

Date:

June, 2024

More from Pilgrim's Food Masters

Ad of the Day | Denny: Grand Dad 9.0

Latest News

Jun. 25, 2026

Google Pixel Launches "Made for the Beautiful chaos" campaign to Celebrate the Summer of Football

There is nothing quite like the anticipation and energy that comes along with a major tournament

Jun. 25, 2026

Pepsodent Reveals Gum Disease as the Real Horror with Cinematic Campaign by Indonesia's Horror Filmmaker Anggy Umbara

The campaign was created in response to a common gap in consumer knowledge where many adults experiencing tooth discomfort