Pilion Trust: Fuck the Poor

5.0

Brand

brand

Agency

agency

Country:

United Kingdom

"A man walks the streets of London shouting #FuckThePoor. This is a social experiment from a small poverty charity, The Pilion Trust, to see whether people really do care about those less fortunate."

Credits

Advertising Agency:

Publicis, London, UK

Creative Director:

Andy Bird

Art Director:

Jolyon Finch

Copywriter:

Steve Moss

Agency Producer:

Sam Holmes

Director:

Jonathan Pearson

Published:

April 2014

Latest News

Nov. 12, 2026

The Challenger Playbook Is Now Table Stakes. Rival's 2026 Index Reveals What Comes Next

From 2,039 brands screened to 50 selected, this year's Rival 50 finds that earned attention, creators, and bold content

Nov. 12, 2026

Ad of the Day | England Netball Launches Bold new Campaign to Elevate the Sport and Drive Investment

Created by Brothers & Sisters, the campaign positions netball as a sport with a unique cultural and commercial proposition