Pilion Trust: Fuck the Poor
Brand
Agency
Country:
"A man walks the streets of London shouting #FuckThePoor. This is a social experiment from a small poverty charity, The Pilion Trust, to see whether people really do care about those less fortunate."
Credits
Advertising Agency:
Publicis, London, UKCreative Director:
Andy BirdArt Director:
Jolyon FinchCopywriter:
Steve MossAgency Producer:
Sam HolmesDirector:
Jonathan PearsonPublished:
April 2014
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 13, 2026
Brazilian Filmmaker Camila Cornelsen Brings Her Cinematic Eye to Picture North
A multi-faceted filmmaker, Camilà grew up with an artistic upbringing and spent years touring as lead singer of Brazilian indie band Copacabana Club
Oct. 13, 2026
Ad of the Day | Equinor Launches STEMgapet Campaign to Inspire the Next Generation of Scientists and Engineers
The storyline then brings us back to the foundational childhood moments that define who we are