Pillcase - Caskets
Media Type:
Print
Agency
Industry:
A common symbol of prescription medication in the U.S. is the plastic pill case. In these ads, a pill case is CGI-rendered into a metaphor for the grim reality of opioid addiction. The renderings are exquisitely detailed, featuring unique characters and environments. Each character is hyper-realistic with details and features that suggest an independent backstory. These characters trapped inside pill cases are eye-catching and alarming — a powerful symbol of the human cost of the opioid epidemic.
Credits
Agency:
VMLProduction Company:
La LupaDate:
April, 2018
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 23, 2026
King's Hawaiian Teams Up With Eli Manning to Launch Petition for Official Quarterback Slide Stat
There is considerable proof that King’s Hawaiian is the best slider off the field, and they think sliders on the field deserve the same recognition
Sep. 23, 2026
Jimmy John's Combines Breakfast with College GameDay in Multi-Week Activation
From September to November, The XP Agency is putting Jimmy John's in the middle of the action, bringing the brand’s slightly irreverent personality