Previous Ad
Plastic Change: Toxic Masculinity Spoof, 3
Next Ad
Plastic Change: Toxic Masculinity Spoof, 1
Plastic Change: Toxic Masculinity Spoof, 2
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
From incel culture to the rise of the manosphere and the cult of Andrew Tate, we’ve all heard of toxic masculinity - aka the stereotypically male behaviours that are harmful to men and society as a whole.Now, Danish NGO Plastic Change is bringing an even more sinister meaning to the concept with a clever campaign highlighting how microplastic pollution is, quite literally, turning men’s genitals toxic.
Credits
Advertising Agency:
Worth Your WhileDirecting Collective:
Glue SocietyPR:
One Green BeanStills Production Company:
Wildfire Content , M.A.P SydneyPhotographer:
Derek HendersonExecutive Producer:
Fletcher WatsonStylist:
Ewan BellDigi Op/Assistant:
Jack BurgessRetouching:
Maria FimmanoMedia:
Mindshare DenmarkMedia:
OMD SwitzerlandDate:
August, 2025More from Plastic Change
Plastic Change: Toxic Masculinity Spoof, 3
6.0
Plastic Change: Toxic Masculinity Spoof, 1
6.0
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group