Previous Ad
Plastic Change: Toxic Masculinity Spoof, 3
Next Ad
Plastic Change: Toxic Masculinity Spoof, 1
Plastic Change: Toxic Masculinity Spoof, 2
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
From incel culture to the rise of the manosphere and the cult of Andrew Tate, we’ve all heard of toxic masculinity - aka the stereotypically male behaviours that are harmful to men and society as a whole.Now, Danish NGO Plastic Change is bringing an even more sinister meaning to the concept with a clever campaign highlighting how microplastic pollution is, quite literally, turning men’s genitals toxic.
Credits
Advertising Agency:
Worth Your WhileDirecting Collective:
Glue SocietyPR:
One Green BeanStills Production Company:
Wildfire Content , M.A.P SydneyPhotographer:
Derek HendersonExecutive Producer:
Fletcher WatsonStylist:
Ewan BellDigi Op/Assistant:
Jack BurgessRetouching:
Maria FimmanoMedia:
Mindshare DenmarkMedia:
OMD SwitzerlandDate:
August, 2025More from Plastic Change
Plastic Change: Toxic Masculinity Spoof, 3
6.0
Plastic Change: Toxic Masculinity Spoof, 1
6.0
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Ad of the Day | Vue: Feel it Forever
9.0
Latest News
Jun. 25, 2026
Google Pixel Launches "Made for the Beautiful chaos" campaign to Celebrate the Summer of Football
There is nothing quite like the anticipation and energy that comes along with a major tournament
Jun. 25, 2026
Pepsodent Reveals Gum Disease as the Real Horror with Cinematic Campaign by Indonesia's Horror Filmmaker Anggy Umbara
The campaign was created in response to a common gap in consumer knowledge where many adults experiencing tooth discomfort