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Plum: Do It With Plum
Media Type:
Online
Brand
Agency
Country:
Industry:
Research by Plum and Flying Object found that people are aware they could be setting aside more, or that their savings could be earning more interest, but are held back from acting by inertia, procrastination, or fear of getting it wrong. As a result, millions of people are effectively leaving money on the table, sticking with low-interest saving accounts despite today’s high-interest economic climate.
Credits
Advertising Agency:
FLYING OBJECTArt Directors:
Charles Rickleton, Annelise KeestraCopywriter:
Tom PurseyDate:
October, 2024
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