Project Literacy: The Alphabet of Illiteracy

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

USA

There are 757 million people who cannot read a single sentence. The consequences of illiteracy go far beyond not being able to read a book – it fuels some of the world’s biggest problems.

Credits

Advertising Agency:

FCB Inferno, London, UK

Chief Creative Officer:

Owen Lee

Senior Art Director:

Julia Ferrier

Senior Copywriter:

Martin McAllister

Production Company:

1stAveMachine

Date:

March, 2016

More from Project Literacy

Project Literacy: Thank you Mom 9.0

Latest News

Sep. 28, 2026

MOX Creates New Brand Identity for Formula E's Next Era of Racing

The rebrand lands the central message of making progress thrilling, cementing Formula E's position as a confident, culturally impactful global sport

Sep. 28, 2026

Behind the Gloves and Brothers and Sisters Launch Campaign to Define Boxing's 7th Punch

Traditionally, six punches – jab, cross, lead hook, rear hook, lead uppercut, rear uppercut – have formed the foundation of boxing