Project Literacy: The Alphabet of Illiteracy
Media Type:
Film
Country:
Industry:
There are 757 million people who cannot read a single sentence. The consequences of illiteracy go far beyond not being able to read a book – it fuels some of the world’s biggest problems.
Credits
Advertising Agency:
FCB Inferno, London, UKChief Creative Officer:
Owen LeeSenior Art Director:
Julia FerrierSenior Copywriter:
Martin McAllisterProduction Company:
1stAveMachineDate:
March, 2016More from Project Literacy
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