Protergia: Winter Lover

9.5

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Greece

Greece isn't a winter destination for a reason. Therefore, it's in the DNA of Greeks to favour warmer temperatures (and of course a warm house is an expensive thing). Still, there are a few that oppose this. A silent minority that dares to prefer winter to summer. And they are silent for a reason, as Greek people don't debate over this matter. The Winter Lover campaigns plays with this insight in a humorous way. And although, as mentioned, there is no room for debate, Protergia still claims that it is okay to favour winter… especially if you have the Double Energy Value. Although you might find yourself enjoying the season alone.

Credits

Creative Directors:

Andreas Grigoriadis, Giannis Sorotos, Dimitra Andrikopoulou

Art Directors:

Ioanna Terekidou, Panos Nouveloglou

Account Director:

Maria Foskolou

Account Supervisor:

Agapi Gkotsika

Account Executive:

George Mitsoulas

Production Company:

Filmiki Productions

Date:

December, 2023

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