Protergia: Winter Lover
Media Type:
TV
Brand
Agency
Country:
Industry:
Greece isn't a winter destination for a reason. Therefore, it's in the DNA of Greeks to favour warmer temperatures (and of course a warm house is an expensive thing). Still, there are a few that oppose this. A silent minority that dares to prefer winter to summer. And they are silent for a reason, as Greek people don't debate over this matter. The Winter Lover campaigns plays with this insight in a humorous way. And although, as mentioned, there is no room for debate, Protergia still claims that it is okay to favour winter… especially if you have the Double Energy Value. Although you might find yourself enjoying the season alone.
Credits
Advertising Agency:
The Newtons Laboratory, Athens, GreeceCreative Directors:
Andreas Grigoriadis, Giannis Sorotos, Dimitra AndrikopoulouArt Directors:
Ioanna Terekidou, Panos NouveloglouAccount Director:
Maria FoskolouAccount Supervisor:
Agapi GkotsikaAccount Executive:
George MitsoulasProduction Company:
Filmiki ProductionsDate:
December, 2023
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group