Purga Studio: Lorem Ipsum, Samurai
Media Type:
Digital
At a time where artificial intelligence is redefining the limits of audiovisual production, Purga Studio a creative studio specialized in AI, launches its new division, Purga Films, with "Lorem Ipsum," a campaign developed in collaboration with GUT Mexico City that takes a clear stance within the industry: AI isn’t here to replace human creativity, it’s here to elevate it to extraordinary levels without the need for multimillion-dollar budgets.
Credits
Advertising Agency:
GUT, LA, USAFounders:
Anselmo Ramos, Gaston BigioCEO:
Camila de Almeida PradoCCO:
Federico RussiECD:
José Mario Muñoz, Guido Donadio, Sebastian RegianiCopy:
Sebastian AmayaDirector Arte:
Hannia RodriguezDirector de Grupo de Cuentas:
Simon ArceCSO:
Samantha HernandezStrategy Director:
Otto PoncelisHead of production:
Paula SanchezOperations Director:
Xiadani CastanosHead of media:
Alejandra MosquedaMedia manager:
Monica CabreraFounders & Directors:
Tincho Montes de Oca, Bautista Vidal/ Purga StudioFounder & CTO:
Manuel Montes de OcaFounder & Executive Producer:
Sebastián AspaniGen AI specialist:
Anita del CarrilGen AI support:
Joaquin IraolaAI Design:
Vicky DuranonaDate:
April, 2026
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