Raffaello: Passion fashion collection
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Online
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There are not only classic brands, but also personalities with their own established style that don't change over the years. No one expects them to do something unusual outside of their established image.
Like the most famous Kazakhstani fashion designer Alex Chzhen. He has an established style - classics, strict forms, restraint images, monochrome. Since we are launching a limited collection of Raffaello Passion Fruit we offered the fashion designer to try a new Raffaello Passion Fruit and create what no one expected from him - to create his own limited collection of clothes inspired by a new bright taste. Exclusive collection Raffaello Passion Fruit by Alex Chzhen & LaRiya was presented at Kazakhstan Fashion Week and surprised everyone, even its authors.
Credits
Advertising Agency:
Crea Y&R, Almaty, KazakhstanDirector:
Zauresh SydykhanovaCreative Director:
Zhanna BurakanovaCreative Group Head:
Lyubov Sinitsa, Akmaral UngarovaJunior Art Director:
Natalya ZemlyanayaAccount Director:
Yekaterina PushilinaAccount Manager:
Irina LukyanenkoSenior Brand Manager, Pralines, Kazakhstan, Central Asia and Caucasus:
Tamara BeglaryanBrand Manager, Pralines, Kazakhstan, Central Asia and Caucasus, Russia:
Stefaniya SharkinaJunior Brand Manager, Pralines, Kazakhstan, Central Asia and Caucasus:
Olga ChernovaCEO, Kazakhstan Fashion Week:
Alexey ChzhenFashion Designer:
Lariya JakambayevaDate:
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