Raid: Sleepless

0.0

Brand

brand

Agency

agency

Country:

Germany

The idea is based on the German saying “aus einer Mücke einen Elefanten machen” (to make an elephant out of a mosquito) which is the equivalent of “to make a mountain out of a molehill”.

Credits

Advertising Agency:

DRAFTFCB, Hamburg, Germany

Creative Director:

Bill Biancoli

Art Director / Illustrator:

Vitali Nazarenus

Copywriter:

Maike Lefeldt

Date:

April, 2009

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