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Re-born to be alive: I can’t wait for the season finale

9.5

Media Type:

Brand

Agency

Country:

Belgium

Industry:

Public Interest, NGO

Game of Thrones is crowd surfing the social media these days. Millions of fans all over the world have one big question: how will this end? True fans can hardly wait to find out who will rule the seven kingdoms. Yet, there’s one great comfort for all of them: eventually they will get the answer when everything falls in place in the grand finale. Well. Almost all of them... Wim is a big fan, but he is a lung patient too, desperately waiting to receive new lungs since a long time already. And if he doesn’t get an organ donation on time he might not live to see the series finale. Along with its creative agency Duval Guillaume, Reborn to be Alive hopes the ad will carry the message that ‘the more organ donors, the more chances Wim has’, and thus encourage donor registrations. The ad has been published on the back cover of the Belgian Newspaper De Standaard, as well as being released online to target fans of Game of Thrones.